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Research papers

Trend-analyse and early warning systems for marketing management

Marketing Managers all over the world are overloaded with an abundance of information data. This information "overkill" has its source not only in the computer department of an enterprise. A very large part of it is produced and distributed by...

Catalogue: Seminar 1980: Information Systems In Action
Author: Ernest W. Hanhart
June 15, 1980
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Citation

Hanhart, E. W. (1980a, June 15). Trend-analyse and early warning systems for marketing management. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/trend-analyse-and-early-warning-systems-for-marketing-management


Research papers

The development of consumer panel research in Europe

The use of consumer panels by manufacturers in Europe as a marketing tool has increased dramatically over the past few years and now seriously competes with the more traditional forms of store audit service. This trend is contrary to that experienced...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Jeffrey H. Frankel
March 1, 1979
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Citation

Frankel, J. H. (1979a, March 01). The development of consumer panel research in Europe. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-development-of-consumer-panel-research-in-europe


Research papers

Market mechanics 2

One of the most important and, at the same time, one of the most difficult problems of marketing is an efficient marketing budget allocation on the instruments of sale. The present study is aiming to do just that. 'Market Mechanics 2' ('MM2') is...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Wilfried Wenzel, Heino Stöwsand
June 15, 1977
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Citation

Wenzel and Stöwsand (1977a, June 15). Market mechanics 2. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/market-mechanics-2


Research papers

Market mechanics 2 (German)

One of the most important and, at the same time, one of the most difficult problems of marketing is an efficient marketing budget allocation on the instruments of sale. The present study is aiming to do just that. 'Market Mechanics 2' ('MM2') is...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Wilfried Wenzel, Heino Stöwsand
June 15, 1977
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Citation

Wenzel and Stöwsand (1977a, June 15). Market mechanics 2 (German). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/market-mechanics-2-german-


Research papers

European trends and the future of the pharmaceutical industry

Some observers have hypothesised that the future growth of the drug industry will be poor; that the drug industry will become the chemical industry of the 1950s ; that the Golden Age is over. We agree that the Golden Age is over, but believe,...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: Samuel D. Isaly
March 1, 1977
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Citation

Isaly, S. D. (1977a, March 01). European trends and the future of the pharmaceutical industry. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/european-trends-and-the-future-of-the-pharmaceutical-industry


Research papers

Future ways of communicating with doctors- Analysis of properties and demands of one market

My aim has been to try very cursory to explain why I consider changes necessary, I would, on the basis of an analysis of the Swedish market, like to: A) present important properties of the Swedish Market and the demands which the Swedish Market...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: S. A. Ekedahl
March 1, 1977
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Citation

Ekedahl, S. A. (1977a, March 01). Future ways of communicating with doctors- Analysis of properties and demands of one market. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/future-ways-of-communicating-with-doctors


Research papers

Report of group II

It is very obvious that there is no Animal Health Care industry awareness in the European Committee in Brussels. With future legislation in mind, there will be a strong pressure on the industry to go only for the bigger markets and to withdraw minor...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: T. van Dijk
November 24, 1976
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Citation

van Dijk, T. (1976a, November 24). Report of group II. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/report-of-group-ii


Research papers

Yea-saying

This paper takes a careful look at the phenomenon of 'yea- saying' , defined as "the tendency of respondents to express agreement with a statement irrespective of the attitude expressed by that statement". Most experienced researchers would probably...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Roger J. Stubbs, Peter Hutton
June 15, 1976
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Citation

Stubbs and Hutton (1976a, June 15). Yea-saying. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/yea-saying


Research papers

What's fashion all about, and does it really matter anyhow?

The present paper first examines the various concepts of fashion underlying previous research, focusing in particular on the clothing and related fashion industries. The main preoccupations of this research are then examined in the light of current...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Susan P. Douglas
June 15, 1976
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Citation

Douglas, S. P. (1976a, June 15). What's fashion all about, and does it really matter anyhow?. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/what-s-fashion-all-about-and-does-it-really-matter-anyhow-